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SALT LAKE CITY
KEY FACTS
Metropolitan Area: Salt Lake City, Utah
Metro Area Population: 1.15 million people
Metro Area Median Age: 33.6 yrs old
Metro Area Median Household Income: $81,307 (USD)
Other 'Big 5' Franchises in city: Utah Jazz (NBA), Real Salt Lake (MLS)
Number of Fortune 1000-equivalent businesses in city: 1
Combined annual revenue of Fortune 1000-equivalent businesses in city: $3bn (USD)
Currently home to the NBA's Utah Jazz and MLS's Real Salt Lake, Salt Lake City is primed to enter MLB's expansion race. Big League Utah, a consortium led by former owner of the Jazz and current owner of the triple-a Salt Lake Bees Gail Miller, has laid out plans to bring baseball to the city. A feasibility study has been conducted, which Steve Starks - another member of the Big League Utah group - described as "incredibly favourable".[1] And plans for a ballpark and surrounding district, to be constructed on a 100-acre patch of shovel-ready land, have been released.
In April 2023, Starks laid out Big League Utah's pitch in an article on ESPN: "We believe that as a top-30 media market in the fastest-growing state in the country with the youngest population, [Major League Baseball is] where our attention should be."[2] The area's youth is clearly an asset at a time when MLB is trying to appeal to a younger audience and that the state in which it is located has a booming population will no doubt be beneficial to its chances, although the more immediate Salt Lake area only grew the 10th fastest of the 14 expansion contenders between 2011 and 2021. The City also has a strong economy, with a median household income that would rank 11th in MLB today, which will likely be seen as a good omen for healthy ticket and merchandise sales. Being based on the west coast is also an advantage - while unlikely to be a deciding factor, it is widely expected that MLB will want to expand to at least one west coast city.
The data also shows that Salt Lake City has a relatively small metropolitan area compared to its fellow contenders, a mediocre TV market, a lack of corporate presence and not particularly impressive minor league attendance. But the city has potential as a growth market and the Big League Utah consortium has plenty of sports ownership experience, including as the owners of the existing baseball team in the market. They will hope that will be a winning combination.
MARKET RANKS
AMONG EXPANSION CONTENDERS
TV Market Size | Metro Area Size | Median Household Income | Fortune 1000-equivalent Businesses | Median Age | Minor League Attendance |
---|---|---|---|---|---|
9/12 | 12/14 | 5/14 | t=10/14 | 1/14 | 8/10 |
AMONG EXISTING MLB CITIES
TV Market | Metro Area Size | Median Household Income | Fortune 1000-equivalent Businesses | Median Age |
---|---|---|---|---|
22/26 | 27/27 | 11/27 | 26/27 | 1/27 |
BALLPARK RENDERINGS
Related content:
Expansion city deep dives
Expansion city data comparison
Source: Big League Utah. Baseball Expansion claims no copyright or credit for these images.
References:
[1] "MLB would be home run for Salt Lake City, study shows", Fox 13 Salt Lake City, Lucy Nelson, 28 September 2023, https://www.fox13now.com/news/local-news/mlb-would-be-home-run-for-salt-lake-city-study-shows
[2] "Salt Lake City group joins MLB expansion chase", ESPN, Jeff Passan, April 2023, https://www.espn.co.uk/mlb/story/_/id/36169718/salt-lake-city-group-joins-mlb-expansion-chase
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